S.W. Basics

A lot of companies toss around the phrase "all natural" these days. Unfortunately, labelling laws for personal care products are extremely lax, and in our experience, "all natural" almost always translates to "not-at-all natural." We created S.W. Basics to be an absolutely, positively, 100% truly all-natural line. Our products are made simply using only the purest quality ingredients we can find. And because we believe every business has a responsibility to preserve a sustainable environment, all of our ingredients are either certified organic, Fair Trade, or sourced from small family farms.

We like to call S.W. Basics "no-frills skincare." That doesn't just mean we cut out crazy synthetic chemicals; it also means we leave out trendy, exotic botanicals, and luxury fillers. Instead, we use the fewest possible ingredients for effective skincare. S.W. Basics products are made simpler for a reason: fewer ingredients means higher potency and less of a chance for irritation, which is why they're so awesome even on super-sensitive skin.

At S.W. Basics, we make our products from scratch using only whole, high-potency ingredients. For us, less isn’t just more; less is everything. We’ve found that if we stick with only absolutely essential ingredients and don’t add a bunch of extra stuff, we don’t need to put a hundred things into our products. Using fewer ingredients means more potent skincare. We don’t water it down with cheap synthetics or exotic fillers. It also means that our products are more likely to be safe even on the most sensitive skin. That’s why everything we sell only has 5 ingredients or less. And they still make you look amazing and smell pretty.

Another thing we take really seriously is the sourcing of our ingredients. We want our products to be as healthy for our communities and our planet as they are for our customers. That’s why we support sustainable agriculture by buying only from organic, Fair Trade, or small-farm sources.